Tuesday, July 18, 2017

Associational flexibility

Associational flexibility is the ability to have a certain object evoke a desired dynamic referent (i.e. association): to associate red with a rose rather than with blood, or a car with the idea of joyfully moving through space rather than with a specter of an accident.
Creative thinking often requires that a person be able to see multiple possible associations between ideas and concepts. There are exact and fixed formulas and meanings in the internal order of each discussion and in the usage of words within the discussions.
Associational flexibility
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